Underated is how Americans
find local vacations in Europe.
Underated is how Europeans
preserve their culture.
Conclusions of my European
field research:
- There are more undiscovered gems to
visit in Europe than you would imagine.
-People in the countryside are more
welcoming and friendly than those who
deal with the same stream of travelers day
in and day out.
-Going off the beaten bath can be more
rewarding in a number of ways:
better pricing on lodging and food
more authentic experiences of the culture,
a sense of accomplishment from doing
something different than the rest.
A countryside vineyard in Perugia,
this area is comparable to Tuscany
but with less tourism and just as
much history.
Initial Research: Personas
Ideation: Sitemap and Wireframes
Underated is how Americans
find local vacations in Europe.
Underated is how Americans
find local vacations in Europe.
Underated is how Europeans
preserve their culture.
Underated is how Europeans
preserve their culture.
Underated is the solution that enables
you to travel like a local. It connects you
to Europe’s hidden gems.
Why travel to the same crowded traps as
everybody else, when you can see the
underrated beauty of Europe’s countryside?
Initial Research: Personas
Local persona- Suzanne is a Belgian
local who is looking for a way to
promote her scenic restaurant where
her and her husband prepare historic
recipes. They are having trouble with
reaching new customers.
Traveler persona- Ed is a typical
American who wants to visit more
off the beaten path locations in
the European countryside. He wants
to stay away from the typical
‘tourist traps’ and see somewhere
authentic.
Local persona- Suzanne is a Belgian
local who is looking for a way to
promote her scenic restaurant where
her and her husband prepare historic
recipes. They are having trouble with
reaching new customers.
Empathy Map showing the feelings
that Ed might experience while
traveling to Europe.
Empathy Map describing the way
Suzanne feels about her business.
Empathy Map describing the way
Suzanne feels about her business.
Ideation: Sitemap and Wireframes
Underated has two functions:
Traveler flow for Americans to find their next destination.
Local flow for Europeans to submit places worth seeing
that get overlooked by the average traveler.
Underated has two functions:
Traveler flow for Americans to find their next destination.
Local flow for Europeans to submit places worth seeing
that get overlooked by the average traveler.
Field Research: Italy and Switzerland
Gubbio, Italy is an ancient town with well
preserved Roman infrastructure and a
near perfectly intact Medieval inner quarter.
Gubbio, Italy is an ancient town with well
preserved Roman infrastructure and a
near perfectly intact Medieval inner quarter.
I stumbled upon the annual celebration day of
Gubbio’s patron saints, a tradition over 600 years
old!
I stumbled upon the annual celebration day of
Gubbio’s patron saints, a tradition over 600 years
old!
The valley overlooking Lake
Trasimeno, sight of a historic Roman
battle. There is also an island in the
lake with a castle fortress built on top.
A countryside vineyard in Perugia,
this area is comparable to Tuscany
but with less tourism and just as
much history.
Lugano, Switzerland is one of many
towns at the base of a lake, surrounded
by the Alps.These lake communities are
among the most beautiful places on earth.
Conclusions of my European field research:
- There are more undiscovered gems to visit in Europe than you would imagine
-People in the countryside are more welcoming and friendly than those who
deal with the same stream of travelers day in and day out.
-Going off the beaten bath can be more rewarding in a number of ways:
better pricing on lodging and food
more authentic experiences of the culture,
a sense of accomplishment from doing something different than the rest.
Final Mockups and Prototype:
Implementing What I Learned
Designed by Levi Toth in all roles:
User Experience Research
Design
Writing
and Prototyping
Underated is the solution that enables
you to travel like a local. It connects you
to Europe’s hidden gems.
Underated is the solution that enables
you to travel like a local. It connects you
to Europe’s hidden gems.
Local persona- Suzanne is a Belgian
local who is looking for a way to
promote her scenic restaurant where
her and her husband prepare historic
recipes. They are having trouble with
reaching new customers.
Underated has two functions:
Traveler flow for Americans to find their next destination.
Local flow for Europeans to submit places worth seeing
that get overlooked by the average traveler.
Field Research: Italy and Switzerland
I stumbled upon the annual celebration day of
Gubbio’s patron saints, a tradition over 600 years
old!
The valley overlooking Lake
Trasimeno, sight of a historic Roman
battle. There is also an island in the
lake with a castle fortress built on top.
Lugano, Switzerland is one of many
towns at the base of a lake, surrounded
by the Alps.These lake communities are
among the most beautiful places on earth.
Final Mockups and Prototype:
Implementing What I Learned
Designed by Levi Toth in all roles:
User Experience Research
Design
Writing
and Prototyping
Why travel to the same crowded traps as
everybody else, when you can see the
underrated beauty of Europe’s countryside?
